Performance Ads Specialist (FMCG)

Key Responsibilities

• Campaign Setup & Execution: Set up and launch daily paid ad campaigns on TikTok Ads Manager and Shopee Ads following the team's monthly strategy.
• Daily Ad Pacing & Bidding: Check account spend daily and adjust bids to ensure ad budgets stay strictly within set limits without overspending.
• Ad Asset Coordination: Brief video editors and creators on required ad variations (hooks, subtitles, call-to-actions) and upload new creative assets into ad accounts weekly.
• Ad Performance Tracking: Pull daily performance data from platform dashboards to maintain tracking sheets for metrics like ROAS, CPC, CTR, and CVR.
• Basic A/B Testing: Run simple split tests on audience targeting, ad formats, and copy to identify basic winning combinations for the account.
• Link & Landing Page Audits: Verify product links, voucher codes, and landing pages before publishing campaigns to ensure smooth checkout paths for users.
• Weekly Reporting: Compile basic weekly summary reports highlighting top-performing ads and flagging underperforming campaigns for supervisor review.

Key Requirements

• Minimum 2 years of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.
• Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.
• Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.
• Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.
• Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.
• Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.