E-Commerce Growth Marketing GM (FMCG)

Key Responsibilities

• E-Commerce Growth Strategy: Develop and execute quarterly marketplace plans across TikTok Shop and Shopee to achieve defined GMV, traffic, promotional mechanics, and revenue targets.
• Paid Ads & Performance Marketing: Plan, manage, and optimize performance ad campaigns (TikTok Ads Manager, Shopee Ads) against strict ROAS, CPA, CPC, and conversion rate benchmarks.
• Affiliate Marketing & Creator Management: Build, scale, and manage affiliate networks. Recruiting, onboarding, and incentivizing creators, KOLs, and KOCs to drive affiliate GMV and content volume.
• Livestream Commerce: Lead TikTok Shop and Shopee Live operations, overseeing campaign calendars, host management, product bundles, promotional offers, and live conversion hooks.
• Content Strategy & Commerce: Direct short-form video commerce assets across organic, paid, and affiliate channels, creating briefs and identifying high-converting content formats to scale.
• Marketplace Mega Campaigns: Execute end-to-end planning and asset readiness for double- digit, payday, and mega sales events in coordination with platform key account managers.
• Vendor, Agency & Team Management: Oversee external agencies, freelancers, and creator networks, establishing standard operating procedures (SOPs) to recruit and scale the future internal e-commerce marketing team.

Key Requirements

• Minimum 3 - 4 years in e-commerce marketing, marketplace growth, social commerce, or performance marketing. Strong hands-on experience with TikTok Shop and/or Shopee is required; Lazada experience is an added advantage.
• Proven experience managing at least 3 key areas: Paid ads (TikTok/Shopee Ads), affiliate marketing, KOL/KOC management, livestream commerce, short-form video content, mega campaigns, or direct GMV growth.
• Background from FMCG, beauty, skincare, DTC brands, marketplace enablers, TikTok Shop partners, or digital agencies within Malaysia’s e-commerce landscape strongly preferred.
• Knowledge of social commerce, campaign mechanics, and performance analytics (ROAS optimization, budget allocation, dashboard reporting).
• Strong project management and communication skills to brief and manage creators, agencies, video editors, live hosts, and affiliate partners.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin or Chinese dialects is an added advantage for platform, agency, or creator communication.
• Resourceful, hands-on operator comfortable in a lean, fast-paced setup. Able to build structures/SOPs from scratch while balancing data-driven execution with creative storytelling.