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Marketing Manager (F&B)
- Location
- Selangor, Malaysia
- Job type
- Permanent
- Industry
- Food & Beverage
- Salary
- MYR 120,000 to 132,000 a year
- Job ID
- 42112
- Consultant
- Kimberly Lah
Key Responsibilities
- Lead end-to-end national marketing campaigns from strategy, agency briefing, stakeholder alignment, and execution through to post-campaign analysis.
- Own a key marketing pillar and develop annual plans, promotions, and growth initiatives to drive sales and brand health.
- Partner with internal teams and franchisees to ensure successful rollout of campaigns and consistent customer experience.
- Support growth of brand extensions through targeted marketing and promotional activities.
- Manage budgets, purchase orders, invoices, and campaign financial performance.
- Conduct business analysis including sales impact, profitability, and campaign effectiveness reporting.
- Lead recurring management reviews, marketing alignment meetings, and reporting to senior leadership.
Key Requirements
- Brand or marketing manager with strong experience in campaign management and execution.
- FMCG, retail, food & beverage, or consumer-facing industry background.
- Strong stakeholder management, project management, and agency management skills.
- Commercially minded with experience analyzing sales performance, profitability, and business impact.
- Comfortable working cross-functionally with operations, supply chain, finance, and senior leadership.
Apply for this role.
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