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Head of Marketing and Customer Growth (Automotive)
- Location
- Kuala Lumpur, Malaysia
- Job type
- Permanent
- Industry
- Automotive
- Salary
- MYR 156,000 to 180,000 a year
- Job ID
- 42078
- Consultant
- Kimberly Lah
Key Responsibilities
- Lead nationwide retail campaigns, promotional planning, in-store marketing execution, and cross-functional coordination to drive sales, traffic, and ROI.
- Enhance customer experience through feedback analysis, market intelligence, service improvements, and customer engagement initiatives.
- Oversee CRM and loyalty programs, drive customer retention and database growth, and manage e-commerce and marketplace performance across platforms.
- Manage relationships with vendors, partners, and agencies, while leading negotiations, collaborations, and campaign delivery.
- Execute events, launches, roadshows, and branding initiatives to strengthen customer engagement and brand visibility.
- Leverage AI and automation tools to improve marketing effectiveness, customer engagement, reporting, and operational efficiency.
- Lead and develop the marketing team, manage budgets, foster cross-functional collaboration, and build a high-performance marketing culture.
Key Requirements
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- Minimum 5 years of working experience in marketing, with at least 3 years in a managerial or leadership role.
- Strong experience in trade marketing, retail marketing, CRM, customer experience, and digital commerce.
- Experience in automotive retail, FMCG retail, consumer retail chains, or multi-branch operations is highly preferred.
- Strong leadership, communication, negotiation, and stakeholder management skills.
- Proven experience managing vendors, agencies, marketing partnerships, and event execution.
- ROI oriented and strong commercial acumen with data-driven decision-making capability.
- Familiar with AI-enabled marketing tools, CRM automation platforms, analytics dashboards, and digital advertising tools.
- Hands-on, proactive, and willing to work closely with operational and frontline teams.
- Strong understanding of market trends, customer behavior, and retail business dynamics.
- Able to work in a fast-paced and execution-focused environment.
Apply for this role.
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