Export Sales Manager (FMCG)

Key Responsibilities

• Manage and grow a portfolio of international customers and distribution partners, with accountability for sales performance across assigned markets.
• Develop market-specific sales plans to increase revenue, expand customer coverage and strengthen the company’s presence overseas.
• Explore new territories, customers and routes-to-market, assessing commercial opportunities and developing appropriate go-to-market approaches.
• Maintain strong relationships with overseas buyers, distributors and business partners, acting as a key point of contact throughout the commercial relationship.
• Gather customer and market feedback to identify opportunities for product improvements, new product launches and portfolio development.
• Work closely with Supply Chain, Operations, Finance, Regulatory and other internal functions to coordinate orders, deliveries, documentation and customer requirements.
• Manage commercial discussions covering pricing, margins, payment terms, distribution arrangements and other key business conditions.
• Support the preparation and negotiation of customer and distributor agreements in collaboration with relevant internal stakeholders.
• Track market developments, competitor movements, customer trends and pricing changes to identify risks and commercial opportunities.
• Monitor sales performance, forecasts and account profitability, using relevant data to guide business decisions and prioritisation.
• Work with internal teams to resolve customer issues and ensure a consistent service experience across international accounts.
• Provide direction and support to team members, helping to strengthen sales capabilities and overall team performance.

Requirements

• Bachelor’s degree in Business, Marketing, International Business or a related discipline.
• At least 6 years of relevant FMCG sales experience, with strong exposure to export or international markets.
• Demonstrated experience managing overseas customers, distributors or key accounts and delivering commercial growth.
• Strong understanding of FMCG sales channels, customer dynamics and distributor-led business models.
• Experience developing market expansion plans and identifying new business opportunities across international markets.
• Commercially astute, with a good understanding of pricing, margins and negotiation.
• Strong analytical and forecasting capabilities, with confidence working with sales data and performance reports.
• Excellent communication, presentation and negotiation skills, particularly when dealing with external stakeholders.
• Strong stakeholder management skills and the ability to coordinate effectively across multiple internal functions.
• Comfortable managing multiple markets, customers and priorities in a fast-moving commercial environment.
• Experience leading or mentoring junior sales team members will be an advantage.