PositiveLinks Asia

Design
Thinking

Build an agile and
innovative workforce by applying
Design Thinking and using Design Sprints.

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We teach

design thinking

Future-proof your business with design thinking. Equip your team with the tools to tackle challenges, foster creativity, and drive innovation. Embrace a customer-centric approach, fearless problem-solving, and collaboration. Join the revolution and unlock your team’s full potential for a resilient, innovative future!

Benefits

of design thinking

Enchanced creativity

Ignite innovative thinking by challenging assumptions and exploring diverse perspectives.

Solution-minded

Empower your team to tackle complex challenges with a customer-centric approach.

Increased collaboration

Foster interdisciplinary teamwork, harnessing collective intelligence and expertise.

Customer-centric focus

Deeply understand customer needs and deliver exceptional experiences and products.

Adaptability + resilience

Embrace ambiguity, learn from failures, and pivot swiftly in dynamic environments.

Future-proofing

Cultivate a culture of continuous learning and innovation to thrive in an ever-changing landscape.

We use design sprints for insights

1

What is a Design Sprint?

A Design Sprint is a time-constrained, collaborative process that helps teams quickly tackle complex problems and develop innovative solutions. It is a structured framework that combines elements of design thinking, rapid prototyping, and user testing to foster creativity, collaboration, and efficient decision-making.

2

Who is it for?

Design sprints are beneficial for a wide range of individuals and teams involved in the process of creating products, services, or solutions. This includes entrepreneurs, product managers, sales and marketing professionals, cross-functional teams and designers.

3

When do I need one?

Design Sprints are typically used in various scenarios where teams need to quickly address complex problems, explore new ideas or need to validate a risky solution. Common situations where Design Sprints are useful include product innovation, a new product launch, solving complex problems and UX design.

4

Why are Design Sprints powerful?

Design sprints are powerful because they enable rapid results and user-centric solutions. They foster collaboration, creativity, and innovation while mitigating risks through early user involvement and iterative testing. Design sprints provide a structured framework for efficient decision-making, empowering teams to achieve tangible outcomes quickly.

The

Process

Design Sprint Process


Core team members commit to the Design Sprint process that takes place over 2 or 3 days, the latter being a virtual workshop

Understanding the problem


The team goes through a process of understanding the problem space and quickly align on team goals

Decision-making


They then ideate and decide on the best solution to address the problem at hand

Team Collaboration for Prototype Testing


Working along side the team, we will then prototype and test this winning solution with the target audience

Actionable Insights for Project Clarity


We will then collect, analyse and provide actionable insights to give you clarity on how to proceed with your project

Understand

In this initial step, the team gains a deep understanding of the problem they are trying to solve. They review existing data, conduct research, and gather insights to align everyone's understanding and identify key user needs.

Ideate

The team engages in a collaborative brainstorming session to generate a wide range of ideas and potential solutions. Participants are encouraged to think creatively and share their perspectives freely.

Decide

In this step, the team evaluates and selects the most promising ideas to pursue further. They consider different viewpoints and criteria to make informed decisions on which concepts to move forward with.

Prototyping

The selected ideas are transformed into tangible prototypes, which can take the form of sketches, wireframes, or interactive mock-ups by us. The goal is to create a representation of the proposed solution.

Test

We will then present the prototype to real users or stakeholders for feedback and actionable insights. This feedback loop helps identify potential issues, validate assumptions, and refine the design. The results of user testing inform further iterations and improvements.

It is about being

human-centric

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