Let’s face it, networking is not everyone’s cup of tea. Mention the word and we all shudder a little on the inside. Still we find ourselves building networks at work, socially, and personally – intentionally or unintentionally.
Why is having a strong network important? According to a research conducted by sociologist, Mark Granovetter, we tend to find new career opportunities through our weaker ties or acquaintances rather than through our closer circles who most likely know the same people as you.
Acquaintances are people we meet in passing and they are not in similar social circles as you hence they may be the ticket to a whole new social network. However, most of us are creatures of habit, preferring to stay close to the things or people that we are familiar with.
In her article “3 practically painless ways to expand your network”, Associate Professor Tanya Menon, shares three easy strategies to expand your social circles. Here’s how: